Peters Streets Wallpaper
At Peters, we're keen to promote our business and show the customer the story of their product from the making and baking to the offering at their local branch.
Rebranding & Repositioning of Peters
In 2003 Peters commenced an enormous program of change across the entire retail branch network. From the industry norm of creams and magnolia, we have switched to a much more vibrant & contemporary image.
The new look Peters will eventually see all our 71 branches in new vibrant signage.
- New corporate colours of reds, oranges and blues
- New, fresher and more relaxed and contemporary uniforms for all our staff teams
- New points of sale information for customers on our products and our people
- 32 branches rebranded and refurbished so far, 39 to go